Back to Editor

Developer Biography

Editor: Decide with Clarity

Francisco Martínez (Paco)

I'm a backend developer with 15 years of experience who fell in love with iOS development through vibe coding. What started as weekend experiments became a genuine passion for building apps that respect users' time and attention. Or a midlife crisis. Still working on that.

My Apps (Horchata Studio)

I build under Horchata Studio, a nod to Valencia and the simple pleasures that fuel good work.

ToMe: Save stuff to yourself. My first app, born from the frustration of losing links and ideas across devices.

TuCuento: AI-powered storytelling for kids. Bilingual (Spanish/English), designed to make bedtime magical.

ToRead: A calm reading tracker. No streaks, no goals, no guilt. Just "how much time did I spend reading?"

Overdue: A minimalist task manager with time-based organization.

All my apps share a design philosophy: glassmorphic UI, elevator navigation (vertical swipes), and anti-productivity vibes. Tools should serve you, not stress you.

Why I Built Editor? Simon's brief resonated immediately. I've spent a large amount of time framing and handling the AI prompts for TuCuento app. The idea of a thinking tool that ends with decisions felt like the missing piece. Not another place to dump ideas, but a place to actually process them and move on. I believe coaching shouldn't require expensive professionals or complex AI setups. Editor is my attempt to make structured thinking accessible: clean, minimal, and genuinely useful.

Beyond Code

When I'm not building, I read fantasy or play World of Warcraft. I live in Spain with my wife and our dog Calcetines (yes, his name is "Socks").

Connect

Website: framara.net

Apps: horchatastudio.com

Twitter: @framara

© 2026 Editor. All rights reserved.